Vespa Celebrates 80 Years Amid Economic Challenges
Daily Monitor
June 27, 2026
Vespa Celebrates 80 Years Amid Economic Challenges
Vespa fans gather in Rome to celebrate the iconic scooter’s 80th anniversary, while manufacturer Piaggio faces declining sales.
The four-day celebration at Rome’s Olympic Stadium attracts enthusiasts from around the world, including dedicated riders like Sascha Sabia, who traveled 1,200 kilometers from Ludwigshafen.
Despite the festive atmosphere, Piaggio struggles with a nearly 12% drop in revenue, as competition from cheaper models like Honda’s SH scooter grows, impacting Vespa’s market presence.
Source: tagesschau.de
