Benjamin Schroeter is redefining the massage market with Soulhouse, backed by €20 million in growth capital.

Benjamin Schroeter, a seasoned tech entrepreneur and former BCG consultant, is shaking up the massage industry with Soulhouse. Positioned between local Thai studios and luxury hotel spas, Soulhouse aims to offer premium services accessible to all. Schroeter’s vision has attracted significant investor interest, including funding from the founders of Personio and Flixbus.

With €20 million in growth capital secured, Schroeter plans to scale Soulhouse into a multi-million-euro brand. The concept taps into a €20 billion market opportunity that has remained largely untapped. Schroeter’s journey from tech to wellness exemplifies the potential of blending innovation with tradition. For more insights, listen to his exclusive interview on the OMR Podcast.