Investigations revealed over 87,000 ads linked to Joy Timeline HK Limited’s CrushAI app, promoting tools that generate non-consensual nude images from clothed photos. Despite Meta’s awareness and previous enforcement actions since 2023, the ads persisted, prompting a lawsuit against the company in June 2025. This issue raises significant concerns regarding the exploitation of women and girls, as well as the effectiveness of current regulatory measures, with multiple U.S. states considering legislation to address deepfake pornography.