Germany’s early World Cup exit against Paraguay deals a massive blow to retailers, with losses estimated at €100 million.

Millions of fans in Germany were ready for another thrilling football evening, but after 120 minutes and a heartbreaking penalty shootout, the dream ended. Germany’s World Cup elimination against Paraguay has not only disappointed fans but also left retailers counting their losses. The Bavarian Retail Association had projected up to €400 million in World Cup-related revenue in the region, but now estimates have dropped to €300 million, marking a €100 million shortfall.

Bernd Ohlmann, spokesperson for the Bavarian Retail Association, noted that many sports retailers had already been cautious, ordering fewer jerseys before the tournament. A victory against Paraguay could have reignited demand, especially with a potential Round of 16 match against France or Sweden. Nationwide, the World Cup was never expected to drive a consumption boom, with only a quarter of retailers stocking World Cup-related goods. The hospitality sector also faced challenges, with late match timings reducing opportunities for public viewings and gatherings. For fans and businesses alike, Germany’s early exit has been a bitter disappointment.