According to a communication from party leader Martin Vincentz and treasurer Christian Blex, the proposed venue is estimated to cost €3 million, with plans to raise €1 million through donations. Additional funding will be sourced from party equity and a loan from the national party. The initiative arises from challenges in securing venues for larger gatherings, as many hall operators have declined to host AfD events. The party’s recent activities were held in Marl, and internal assessments suggest that owning a venue could be financially beneficial in the long term.