AfD Candidate Ulrich Siegmund Campaigns on Controversial Simson Brand Amidst Criticism
Daily Monitor
July 27, 2026
AfD Candidate Ulrich Siegmund Campaigns on Controversial Simson Brand Amidst Criticism
Ulrich Siegmund, the leading candidate for the Alternative for Germany (AfD) party in Saxony-Anhalt, has utilized the historically significant Simson brand for his campaign, despite backlash from descendants of the brand’s Jewish founders.
The Simson brand, which originated from two Jewish brothers, has been appropriated by prominent AfD politicians for promotional purposes. Siegmund’s recent appearance on a ‘Schwalbe’ moped, a model associated with the brand, has reignited discussions regarding the party’s controversial use of historical symbols, particularly in light of the brand’s origins and the sensitivities surrounding its legacy.
For journalistic integrity, this report was summarized from: spiegel.de